Brief the brand, not the room
We start from how the brand should feel, then shortlist fragrances and send samples before you commit.
Scent marketing
Scent marketing: The part of your brand people breathe.
Scent marketing for UK brands — a premium fragrance specified and supplied for every site, so the same identity carries from one door to the next.
What is scent marketing?
Scent marketing is the deliberate use of a consistent ambient fragrance as part of a brand's identity, delivered through commercial diffusion equipment rather than air fresheners. A scent is selected to match the brand, then dosed and scheduled per site so the same character is experienced in every location. In the UK a standalone system covers up to 500m² and HVAC or AHU integration covers up to 1,000m², with fragrance supplied to IFRA standards.
- One premium fragrance, applied consistently across sites
- Standalone from £599 ex VAT outright, or £59 per month all-inclusive
- HVAC and AHU integration from £799 ex VAT, or £89 per month
- IFRA-certified oils, dry vapour, no residue on stock or surfaces
The problem
What makes this space different
Most brands control what a space looks and sounds like, then leave the air to chance. Scent is the one channel a visitor cannot look away from.
Scaling it is where it goes wrong: different units, different oils and different settings per site, so no two branches smell alike.
Coverage
Areas we specify
- Flagship stores, showrooms and concessions
- Hotel lobbies, lifts and corridors
- Office receptions and client floors
- Restaurants, bars and members' clubs
- Sales suites, show homes and brand events
Our approach
How we get it right
One specification, every site
The same oil, the same equipment class and the same schedule, sized per floor area so each site reads the same.
Reviewed, not set and forgotten
Output is set low, reviewed after two weeks and adjusted in the app as seasons and footfall change.
Free Quote
Thinking about scent marketing?
Tell us the space. We'll come back with a system, a scent and a written price.
Prefer to talk? 0208 0500 297 · WhatsApp
Specification
What it costs and what's included
- Standalone unit up to 500m² — £599 ex VAT or £59/month billed annually
- HVAC or AHU integration up to 1,000m² — £799 ex VAT or £89/month
- IFRA-certified, alcohol-free oils with safety data sheets
- Multi-site rollouts scheduled around trading hours, refills included within your selected annual oil allowance on subscription
Annual subscriptions include hardware, fragrance refills within your selected annual oil allowance, and remote support. Standard includes up to 2 L/year; 3 L/year adds £15/month and 4 L/year adds £30/month. Outright purchases are hardware only; oils cost £99 for 500 ml or £179 for 1 L. All prices exclude VAT. See the full hardware and scent range.
FAQs
Scent marketing: FAQs
Using a chosen ambient fragrance consistently as part of a brand's identity, delivered by commercial diffusion equipment that is sized, scheduled and refilled for the space.
A fragrance is matched to the brand, then a cold-air diffuser turns neat oil into a dry vapour at a low, steady rate. Output is sized to the room's volume and scheduled to trading hours, so the scent is noticed on entry and settles into the background.
Air freshening masks an odour you do not want. Scent marketing sets the smell you do want, consistently, as part of how the brand is recognised.
A standalone system is £599 ex VAT outright or £59 per month all-inclusive. HVAC or AHU integration is £799 ex VAT or £89 per month. Refills are included within your selected annual oil allowance on the monthly plans; outright purchases exclude oils.
Yes. That is the point of a premium fragrance. We hold the oil specification centrally and size the equipment per site so the character stays the same.
From a short brief on the brand and the space, we send a sample set to try on site before committing. Nothing is ordered until you have smelled it in the room.
Your quote
Get a written price for your space
Tell us how the building is used. We'll recommend the system and send a clear price.